Case Study
Technical
Case Study: Komfort Group Hotels
A Project in Search Engine Optimization
The Komfort Group of Hotels markets
themselves as an elegant brand of suites
at affordable prices. They cater to
business travelers and tourists and offer
shopping boutiques as well as world class
recreation facilities.
The hospitality industry competition is extreme, especially during the
tourist season and the Komfort Group of Hotels wanted their suites to get
noticed above all others and particularly in the top ten Google search
rankings.
Path to Success
- Analysis of User Behavior – Key words are critical for search engine success and Amicus undercovered the words that user’s were using in search engines.
- No Impact to Functionality – Komfort Terraces had an established web site, so Amicus developed a plan to optimize the web site, while keeping all functionality in-tact
- Dynamic Changes – Trends and user behaviors change and Amicus designed a structure that would allow for simple modifications to stay competitive.
Results
- Site ranked in Top Ten Google Search Results
- Site traffic increased from mere 200 visits to 5000 visits per month
- The client started receiving sales leads through Phone and Web
forms
