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Case Study: Sirohi Estates

Web Design & Development
with SEO Marketing

Sirohi Estates Pvt. Ltd. is a leading player in the area of sale, purchase and booking of real estate. To maintain a competitive edge, Sirohi Estates wanted an on-line presence with optimization for search engines.

Developers would post properties, while buyers would search based on factors like the popularity of property, location, etc. One challenge for Amicus was to begin with a small web site and then scale very quickly to handle large growth.

Path to Success

  • Scalable Architecture – Amicus proposed the idea of micro-sites, which would allow Sirohi to put their properties on individual web sites, that got ranked higher in search engines and provided greater visibility to the properties.
  • SEO Marketing – Amicus proposed URL rewriting, which allowed the web site to deliver consistency in key words that are critical for quality search engine results.
  • Open Source – Amicus chose open-source tools like Ajax and Jquery for their proven features and reliability.
  • Security – Linux is a proven platform for security and Amicus incorporated password encryption.


Results

  • Large Growing Web Portal – Sirohi Estates owns an interactive real estate portal which includes 35 micro-sites. These group of sites generate approx. 5000 leads per year.
  • Tangible Results – The portal provided real user traffic data, examples of leads and high rankings of popular real estate projects. Sirohi now had the tools to accurately gauge customer usage and market growth.